HONDA
CIVIC
BOOK

Problem:
This was the start of a new era for Honda and their cars. The proposition for this brief was; 'This is what a Honda feels like'.

Solution:
Strategy and conceptial thinking was vital in ensuring that this piece answered the proposition. Split into two parts, this 'coffee table' piece was created to offer both the emotional and rational requirement.

Book one performed the emotional; an engaging, interactive, original way of providing product information to the consumer.

Book two performed the rational; to communicate the finer detail and specification whilst retaining a connection with the emotional book.

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