BRAUN
CRUZER 3

Problem:
Create a new younger online presence and community to support the UK launch of Braun's Cruzer3 hair trimmer.

Solution:
Strategy was key here to make sure that Cruzer3's presence was on brand and accepted by quite a tough target market. Users could not only get product information but as part of the launch they could enter regional skateboarding, snowboarding and bmx'ing events with the chance of sponsorship after success at national events.

I also worked on all collateral to support this launch. This work was part of the agency's winning pitch.

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